My name is Juli, and I am a professional brand designer with a strategic mindset. I approach challenges by problem solving through design, specializing in creating comprehensive visual identities. My work often includes foundational strategy, visual identity development, asset creation, packaging, photography direction, a full 360-degree conceptual approach, and brand books.
I especially enjoy the initial stages of brand building and concept development. My design philosophy centers on empathy and being consumer focused. I take pride in crafting thoughtful and compelling design solutions that not only achieve business objectives but also foster emotional connections. Leading with empathy keeps me inspired and grounded throughout the creative process.