My name is Juli, and I am a professional brand designer. I'm a strategic thinker and often find myself problem solving through design. My specialty is creating complete visual identities. This often includes foundational & strategic work, visual identity design, asset building, photography direction, a 360 conceptual approach, and brand books.
My favorite part of the design process is the initial brand building and concepting stage. My design philosophy is rooted in empathy and being consumer centric. I pride myself on creating thoughtful, compelling design solutions that not only meet business goals but also create emotional connections. Leading with empathy has always kept me inspired and grounds my designs.