Motel 6 Classic Lobby Graphics

Motel 6 Classic is hospitality company that was looking to make a cool change to their interiors. I was brought in to this project once the theme was flushed out and being implemented. I was challenged to create a new graphic/decoration for the lobby that involved a surf board and the California vibes.

This idea was to have a traditional station wagon vinyl illustration on a wall, with a real surfboard mounted as a shelf to give the illusion that it's resting on the car.

Agency: RBMM
Principle: Philip Smith
Client: Motel 6 Classic
Creative Director: Garrett Owen

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