Bare Snacks Redesign
This project was a comprehensive brand overhaul, encompassing strategy, creative direction, visual identity, and packaging while building on the existing brand equity. Our approach emphasized simplicity in design paired with a rich and appetizing visual language. The result is a balanced expression that feels both elevated and approachable, bridging lifestyle appeal with snack category needs.
Bare Innovation
The Bare brand has expanded into new categories, including bars and granola, to reach a broader audience. I was responsible for designing sub-brand packaging expansions that maintained the sleek and straightforward design strategy. I also art directed all new product photography and collaborated with the eCommerce team to create lifestyle images for digital assets.
PepsiCo
Director: Susan Gornell
Design Assist: Mariah Stump
Director: Susan Gornell
Design Assist: Mariah Stump
Photographer: LisaMarie Cerny
