PepsiCo
Director: Susan Gornell
Design Assist: Mariah Stump
Director: Susan Gornell
Design Assist: Mariah Stump
Bare Snacks Redesign
This project was a full overhaul of the Bare brand and included creating a new strategy, creative direction, and packaging; all while leveraging existing brand equity. Our strategy was to bring simplicity to the forefront of the design while creating a rich and delicious visual identity. The perfect balance of elevated and clean, lifestyle and snacks.