SunChips Solar Eclipse
To mark the total solar eclipse, SunChips seized the moment to become the snack advocating for the Sun (in a playful sun vs. moon campaign). We created limited-edition packaging and a celestial-themed kit, sent to 100 lucky fans. Designed to break through pop culture, the campaign delivered out-of-this-world results and became one of SunChips’ most successful brand campaign to date.
PepsiCo
Director: Kelli Albaugh
Director: Kelli Albaugh
