PopCorners Brand Redesign
PopCorners is a one-of-a-kind snack that’s both better for you and fun to eat. The new visual identity needed to reflect a playful lifestyle while reinforcing the brand’s health-forward positioning. With custom typography and illustrations, the identity is bold, energetic, and flexible enough to scale across all global markets.
PepsiCo
Director: Susan Gornell
Design Assist: Mariah Stump

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