Rold Gold Brand Redesign
Rold Gold is an iconic pretzel brand that delivers comfort and confidence in every craveable crunch. The refreshed visual identity and packaging needed to honor its legacy while feeling instantly familiar. The design embraces the brand’s classic nature, with a playful edge that opens the door to lifestyle-led collaborations.
PepsiCo
Director: Kevin Reeves
Assoc. Manager: Bailey Parkerson
Design Assist: Claire Behan

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