PepsiCo
Director: Kevin Reeves
Assoc. Manager: Bailey Parkerson
Design Assist: Claire Behan
Director: Kevin Reeves
Assoc. Manager: Bailey Parkerson
Design Assist: Claire Behan
Rold Gold Redesign
Rold Gold is an iconic pretzel brand that brings comfort and confidence to a crunch you crave. The new visual identity, and packaging, needed to tap into the brand's iconicity while remaining a familiar favorite. Pushing the brand to embrace its classic nature while encouraging playful lifestyle collaborations.