PopCorners Photoshoot
PopCorners needed a cohesive brand ecosystem, including with the creation of a robust photography asset library. The lifestyle imagery captures the vibrant, feel-good side of healthy living, while the food photography brings craveability and flavor to the forefront. Together, the visuals support a brand world that’s energetic, and unmistakably delicious.
I led the creative vision for the photoshoot, overseeing styling, model casting, complete shot list, photographer selection, on-set art direction, and post-production editing. I also developed a pre-production deck that articulated the brand's vision and provided clear guidelines for both food and lifestyle photography.
Lifestyle Photographer: Jeff Vallee
Food Photographer: Josh Blaylock
