Miss Vickie's Packaging Redesign
Miss Vickie’s is a hard-bite chip with deep Canadian roots and a loyal following. Our challenge was to modernize the logo and packaging while preserving the brand’s warmth and heritage. The design strategy centered on elevating familiar, cozy cues into a more premium and culinary space, inviting consumers to rediscover a beloved classic with fresh eyes and attract new consumers.
PepsiCo
Director: Kelli Albaugh
Director: Kelli Albaugh
